As part of their service, PowerReviews runs sampling campaigns where clients can send products for online reviews via social media. These campaigns involve a wide variety of products, ranging from cosmetics to pet food, and require a reliable fulfilment partner to ensure accurate and efficient delivery of the right products to the right consumers.
PowerReviews approached McCorquodale to help manage the logistics of their review campaigns, where our expertise in sampling campaign fulfilment and product management allows us to seamlessly handle diverse product categories, packaging requirements, and delivery services.
PowerReviews’ campaigns involve sending a broad range of products, which require careful sorting, picking, and packaging. These include items as small as nail varnish and as large as bags of pet food. Additionally, some products require special handling, such as chilled items, while others have specific packaging needs to ensure the products are safe and presentable for review.
- Product Variety: A mix of small, medium, and large-sized items, including cosmetics, pet food, and other product categories.
- Complex Campaigns: Some campaigns involve multiple SKUs that need to be matched with specific customer data for each order.
- Special Packaging Requirements: Items that need to be kept chilled or have special packaging to protect delicate products during shipping.
- Tracked Delivery: Every product is sent via a tracked delivery service to ensure timely and secure arrival.
Did you know that 60% of companies using 3PL for review campaigns experience a smoother ramp-up during high-demand periods. Third party logistics offer the perfect solution when a business needs to adjust fulfilment capacity, quickly for example, seasonal campaigns. (Ref: DHL)
To meet PowerReviews’ needs, we created a customised fulfilment solution that ensured the efficient, accurate, and safe delivery of products for their review campaigns. Our solution also offered real-time tracking for each parcel to guarantee that all shipments reached their destination on time.
- Automated Product and Data Matching: We receive the data and product shipments, match them based on SKU and campaign data, and ensure that the correct product is sent to the right reviewer.
- Flexible Packing Solutions: We handle products of all sizes, from small cosmetics to large pet food bags. We also manage the fulfilment of chilled products, ensuring that they are stored and shipped in the right conditions.
- Customised Packaging: Each product is carefully packed to ensure safe delivery, whether it’s a fragile cosmetic item or a bulky pet food bag.
- Tracked Shipping: All products are shipped via a tracked service, with real-time updates provided to PowerReviews, allowing them to track each campaign’s progress and delivery status.
PowerReviews has benefitted from our flexible 3PL solution for their sampling and review campaigns. Here are the specific results from our partnership:
- Efficient Fulfilment: With automated product matching and fast processing, PowerReviews can launch review campaigns more quickly and with greater accuracy.
- Flexibility in Packaging: We efficiently handle everything from small cosmetics to bulky pet food, and manage chilled products to ensure that all products are packaged and delivered as per their unique requirements.
- Real-Time Tracking: PowerReviews has full visibility into the tracking status of each parcel, allowing them to keep clients informed and ensure on-time delivery.
- Scalability: Our solution can handle both small-scale campaigns and large-scale promotions, providing PowerReviews with the flexibility to grow their fulfilment operations as needed.
Through our tailored 3PL solution, PowerReviews has been able to efficiently upscale and downscale their fulfilment operations efficiently. McCorquodale have successfully ensured that all sampling campaigns are delivered on time, with the correct packaging, and with real-time tracking. By outsourcing their fulfilment needs to McCorquodale, PowerReviews can focus on running impactful campaigns and driving customer engagement, while we handle the logistics seamlessly.
Our partnership with PowerReviews highlights the significant benefits of using 3PL services for sampling campaigns and review campaigns. Here are some relevant statistics that illustrate why outsourcing logistics to McCorquodale can improve the success of such campaigns:
- Cost Efficiency: By outsourcing fulfilment to a 3PL provider, businesses can save up to 15% on logistics costs by leveraging economies of scale and improving operational efficiency. (Ref: CSCMP)
- Increased Efficiency: Companies that use 3PL for sampling and review campaigns often report a 30% faster order fulfilment time, ensuring that products reach influencers and reviewers quickly. (Ref: Supply Chain Digital)
- Customer Satisfaction: 85% of consumers say that fast, reliable shipping is crucial to their online shopping experience, making a tracked 3PL service essential for review campaigns. (Ref: Forbes)
